Phani Raj Kuchibhotla

Curious Curator

PANIC, PANDEMIC AND FOOD

This is how the pandemic is playing out as of today.

From 1 to 1,000 cases: 8 weeks From 1,000 to 2,000 cases: 4 days

Now it is going to be just stay at home and watch and hope someone comes to your rescue.

and to continue the topic for today is about food.

Immediately after the lock out announcement, PM did confirm that all the essential services required to feed people will be open, meaning your retail stores, veg mandis and super markets are available.

That means last mile is tackled, but it’s the sourcing and journey that wasn’t (may be) completely articulated. The result is a lot of farmers growing perishable foods had to dump their produce for lack of transport and buyers to buy them(as i understand from the news items)

India had successfully shown the way to. manage logistics for milk. What we need (once this settles down, hopefully) is another such revolution to perishables veggies and fruits by bringing food processing facilities closer to the production cluster.

By enabling farmers to easily sell to these food processing industries, it could save them and also provide a lifeline to consumers in time of need. What this enables is a trickle down effect on packaged food and even more retail consumption.

Any food that’s produced either goes to market for direct consumption or for food processing, but none should get wasted.

What this also means, more investment in food processing in production clusters in rural/non urban areas, more industrial investment and more employment opportunities in non urban areas and hopefully reverse the rapid urbanization process.